Everyone knows that marketing is important. Your business relies on effective communication with those that may wish to purchase your products or services. Do you know who your audience(s) are? Do you know how to reach them? Do you have a plan for each target audience? Do you know what makes them tick?
If your strategy doesn't define your audiences, then you are likely missing the mark and possibly wasting precious resources. Make a resolution to learn how to identify target audiences, define what they have in common, and determine a strategy to engage and reach them to benefit your business.
The workshop is presented by Stacy Cornay, owner of Communication Concepts Public Relations & Advertising. Cornay is a well-known communication expert and has been working in the region for over 25 years. Her monthly columns appear in the Boulder Daily Camera and the Longmont Daily Times-Call as well as Biz West and other area publications.